Understanding Google Analytics User Permissions at Account, Property and View Level
Often when I'm reviewing analytics accounts for new clients I find that every user has either full permissions or not enough to be able to do some tasks, for example, create filters.
Assigning the correct permissions in Google Analytics will ensure that:
- People can work without interruptions.
- Your data is protected from possible misconfigurations.
- Your users can see only the data concerning to them, for example, only data from their city.
The different Google Analytics permissions and levels
If you are the owner and only user of the account you shouldn't worry much about this. But if you have or need to add more users you should assign the right permissions at the correct level to avoid users lurking around other views/properties or permanent loss of data because someone messes up some setting.
There are 3 levels for permissions and 4 type of permissions for each level.
3 Permissions Levels
- Level 1: Account: Grants access to all Properties and Views in the Account.
- Level 2: Property: Grants access to all Views in the Property.
- Level 3: View: Grants access only to that View.
|Level 1: Account||Level 2: Property||Level 3: View|
4 Permissions Types
Each level has the same 4 type of permissions, from lower to higher: 1. Read & Analyze, 2. Collaborate, 3. Edit, and 4. Manage Users.
1. Read & Analyze
* Filters are a special case, although they are applied at a view level, to create and update filters you need edit permissions at account level. At a view/property level, you can only add/remove existing filters.
4. Manage Users
How to Give/Change User Permissions in Google Analytics
To be able to assign and change permissions you must have 'Manage Users' rights, and you can only give permissions on the level you are and below. Account->Property->View
Note: if you don't have 'Manage User' permissions you will only see the button Remove myself from this account