Make sure your Analytics tracking system is correctly implemented.

Your Analytics reports are as valuable as the quality of its data. 

Some things that might be clouding or corrupting your data:

  • Incorrect tracking code installation,
  • Property and views settings incorrectly configured,
  • Ghost and crawler spam,
  • Bot traffic,
  • Yours and your team's traffic,
  • Incorrect attribution of sources,
  • Incorrect exclusion of payment processors,
  • Incorrectly linked tools (Google Ads, Search Console,),
  • Missing conversion tracking (Goals/Events)
  • Missing tracking configurations (Ecommerce/AMP),
  • Unneficient reporting.

Among others...

Service Data studio and Google Analytics dashboard

Don't waste your time analyzing unmeaningful data that doesn't represent the real performance of your site.

To ensure that your Google Analytics is running smoothly and that you are receiving valuable user data, I will review your settings and apply all necessary fixes, filters, and improvements that your Analytics needs.

Example of a Google Analytics Implementation Audit Scorecard

An properly configured analytics is the key to understand your visitors.

Spam Protection
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  • This service includes:
  • Filter for traffic generated by you or your team
    Filter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
  • Advanced filter for ghost spam
    A hostname filter customized for your Analytics, that will stop all ghost spam no matter how it comes: referral, organic, language, etc.
  • Optimized filters for crawler spam
    Multiple filters with optimized expressions containing all the crawlers detected over the last 3 years.
  • Referral exclusion list
    A properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
  • Clean historical data of spam and other junk traffic
    Remove all the spam and other irrelevant data from your historical data with an advanced custom segment for your site.
  • -
    Make sure your tracking code doesn't have implementation issues.
  • -
    Understand abnormal traffic registered as direct.
  • -
    Make sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
  • -
    Review of other essential settings that will help your Google Analytics capture more and better data.
  • -
    Review of other essential settings that will help your Google Analytics capture more and better data.
  • -
    Review of other essential settings that will help your Google Analytics capture more and better data.
Standard Audit
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  • Make sure your Google Analytics essential settings are correctly configured and get additional recommendations for advanced tracking
  • Filters to exclude traffic generated by you and your team
    Filter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
  • Advanced filter to prevent ALL ghost spam (The nastiest form of spam)
    A hostname filter customized for your Analytics, that will stop all ghost spam no matter how it comes: referral, organic, language, etc.
  • Optimized filters for crawler spam
    Multiple filters with optimized expressions containing all the crawlers detected over the last 3 years.
  • Optimized filters for common bot traffic
    Multiple filters with optimized expressions containing all the crawlers detected over the last 3 years.
  • Filters to consolidate and organize data
  • Review of the referral exclusion list
    A properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
  • Account/Property/Views settings & best practices
    Make sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
  • Review of the tracking script on your site
    Make sure your tracking code doesn't have implementation issues.
  • A Clean segment to remove irrelevant traffic from your historical data
    Remove all the spam and other irrelevant data from your historical data with an advanced custom segment for your site.
  • Analysis of unnatural direct traffic
    Understand abnormal traffic registered as direct.
  • Personalized recommendations for advanced tracking (Event tracking, Conversions, Reporting...)
    As part of this audit you will receive personalized recommendation to get more information from your users interactions with your website.
  • Detailed report and personal support
    You will get a detailed report with all the information of what has been done in your Google Analytics.
  • Among others essential optimizations...
    Review of other essential settings that will help your Google Analytics collect more and better data.
All Configurations
Looking for help in specific areas or a Full implementation?? Advanced Tracking and Customizations Contact Me
  • Take your Analytics to the next level with advanced configuration, user-interation tracking, and 3rd party tools integration
  • Google Tag Manager implementation
    Keep your site code clean and organize all your tracking/pixel codes from GTM
  • User interaction tracking/events (clicks, downloads...)
    Track any valuable interaction in your website like cliks, downloads, form submissions, scroll, videos, etc.
  • Conversions, Goal & Funnel Configuration
    Learn which sources are bringing more value to your site
  • Monthly reporting
    Get reports every month with the most valuable information for your site.
  • Ecommerce Tracking (Standard and Enhanced)
  • Sub-domains & Cross-domain tracking
  • Search Console integration and reporting
  • Google Ads (Adwords) integration and Conversion tracking
  • Facebooks Ads Conversion tracking
  • AMP tracking/integration
  • Dynamic IP filtering
    If you use IP anonymization, your IP changes constantly, or you simply have people working from multiple locations, this solution will help.
  • Data Studio dashboards
    Get all the important information you need in the same place and in an easy to read dashboard
  • GDPR compliance
    Make sure your Google Analtyics is GDPR compliant
  • - And More...

This is a manual review, not an automated solution!

  • Prices are in US Dollars. You will be charged in your local currency.
  • If you manage multiple Analytics accounts, let me know
  • The audit is available for any site using Google Analytics independently the amount of traffic, the language, or  of the platform used (WordPress, Shopify, Joomla...)

The Standard Audit Process is simple

  1. Add my user to your Analytics property (I'll show you how if you need help),
  2. I will review your Analytics implementation and apply all the necessary fixes, filters, and enhancements, included in the standard audit,
  3. Besides the areas included in the Audit, you will receive a report with additional recommendations for advanced tracking so you can get even more value from your Analytics.
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Identify and Fix Issues in Your Analytics Implementation

Google Analytics is a fine tool when it comes to analyzing your visitors. However, if it is wrongly configured it can give you inaccurate data that won't represent the real performance of your site.

Every tool needs some fine-tuning if you want it to work as you expect. Google Analytics is no exception.

Some of the things that will be checked as part of the review to make sure your Analytics runs smoothly.

  • Tracking code implementation
  • Filters implementation to include/exclude only real user data
  • Views configuration
  • Views best practices
  • Referral Exclusion List
  • Unnatural direct traffic

Among others...

google-analytics-implementation-audit

Examples of Some Sites with Advanced Spam Protection

*Spam protection is part of both the basic and extended review

Below are a few examples of Analytics that have used these services. The graphs show only the spam data on these properties.

  • Data in Blue: segment showing only Analytics spam
  • Orange Line: protection for spam applied

Testimonials

Here is what some happy clients all around the world say about the audit

Your Analytics will be in Good Hands

Carlos Escalera Alonso Analytics Expert
Analytics & UX-SEO Consultant

I'm a Certified Google Analytics Partner and an active member on the Official Google Analytics Comunity

I've helped over 500 sites of all sizessmall local stores, multinational companies, and digital marketing agencies.

If you have any question, you can contact me at carlos@carloseo.com or by filling the form below

Have a Question?

If you have any questions about these services or other areas I can help you, please fill in the form bellow or contact me at carlos@carloseo.com.

If you prefer you can also reach me on LinkedIn.