Don't waste your time analyzing incomplete or unmeaningful data that doesn't represent the real performance of your site.
Make sure your Google Analytics (4 or Universal) is correctly configured, and your data is clean and meaningful
A misconfigured Google Analytics can lead you to poor decisions. These are some things that might be corrupting and limiting your data and capabilities of your GA:
- Incorrect tracking code installation,
- Property and views settings incorrectly configured,
- Ghost and crawler spam,
- Bot traffic,
- Yours and your team's traffic,
- Incorrect attribution of sources,
- Incorrect exclusion of payment processors,
- Incorrectly linked tools (Google Ads, Search Console,),
- Missing conversion tracking (Goals/Events)
- Missing tracking configurations (Ecommerce/AMP),
- Inefficient reporting.
Among others...

Your Analytics reports are as valuable as the quality of its data.
This Audit is aimed to ensure that your Google Analytics is running as it should and that you are receiving valuable user data.
As part of the audit, I will review your settings and apply all necessary fixes, filters, and improvements that your Analytics needs.
- Ready to get your Analytics in shape? Start here!
- Need more information? Check some of my credentials or Contact me if you have any questions.
A properly configured analytics is the key to understand your visitors.
or
Don't know where to start? $215USD SELECT
- Make sure your Google Analytics is receiving reliable data, your essentials settings are correctly configured and get recommendations for advanced trackingThe audit includes, but is not limited to:
- Essential settings and tracking code setupMake sure your essential settings and tracking code are correctly configured.
- Account/Property/Views settings & best practicesMake sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
- Review of the referral exclusion listA properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
- Review of the tracking code snippet on your siteMake sure your tracking code doesn't have implementation issues.
- GA deployment through GTMKeep your code clean and organized with GTM. This includes the configuration of the pageview tag and GA settings.
- Data quality optimizationsMake sure you are gathering valuable real user data.
- Filters to exclude traffic generated by you and your teamFilter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
- Optimized filters for crawler & ghost spamA hostname filter customized for your Analytics, that will stop all ghost spam no matter how it comes: referral, organic, language, etc.
And a set of optimized filters to exclude common crawler spam. - Filters to consolidate social traffic and organize dataConsolidate social channels and re-assign search engines to the organic report.
- Optimized filters for common bot trafficA set of optimized filters for common bot traffic
- Analysis of unnatural direct trafficUnderstand abnormal traffic registered as direct.
- A Clean segment to remove irrelevant traffic from your historical dataRemove bots, spam and other identifiable irrelevant hits from your historical data with an advanced custom segment for your site.
- Personalized recommendations for advanced trackingAs part of this audit you will receive personalized recommendation to get even more valueable information from your users interactions with your website.
- User interactions tracking (events)You can track:
- clicks on links or buttons,
- form submissions, newsletter,
- video plays,
- downloads,
- scroll to x% in the page,
- interaction combinations ie scroll + time on page
- Conversion tracking (goals)You can track:
- clicks on links or buttons,
- form submissions, newsletter,
- video plays,
- downloads,
- scroll to x% in the page,
- interaction combinations ie scroll + time on page
- Marketing and 3rd party tool integrations suggestions
- Detailed report and personal supportYou will get a detailed report with all the information of what has been done in your Google Analytics.
or
a Full Analytics implementation plan? Contact Me
- Looking for help in specific areas customized configurations, user-interation tracking, and marketing tools integration (Google Ads, Facebook, etc)Some examples of how I can help:
- Google Tag Manager implementationKeep your site code clean and organize all your tracking/pixel codes from GTM
- User interaction tracking/events (clicks, downloads...)Track any valuable interaction in your website like cliks, downloads, form submissions, scroll, videos, etc.
- Conversions, Goal & Funnel ConfigurationLearn which sources are bringing more value to your site
- Monthly reportingGet reports every month with the most valuable information for your site.
- Ecommerce Tracking (Standard and Enhanced)
- Sub-domains & Cross-domain tracking
- Search Console integration and reporting
- Google Ads (Adwords) integration and Conversion tracking
- Facebooks Ads Conversion tracking
- AMP tracking/integration
- Dynamic IP filteringIf you use IP anonymization, your IP changes constantly, or you simply have people working from multiple locations, this solution will help.
- Data Studio dashboardsGet all the important information you need in the same place and in an easy to read dashboard
- GDPR complianceMake sure your Google Analtyics is GDPR compliant
- - And More...
This is a manual review, not an automated solution!
- Prices are in US Dollars. You will be charged in your local currency.
- If you manage multiple Analytics accounts, let me know
- The audit is available for any site using Google Analytics independently the amount of traffic, the language, or of the platform used (WordPress, Shopify, Joomla...)
The Standard Audit Process is simple
- Select the service from the table above,
- On the service page, fill the form with your Analytics information and add my user following the instructions you will receive,
- I will review your Analytics implementation and apply all the necessary fixes, filters, and enhancements, included in the standard audit,
- Once the audit is completed, you will receive a comprehensive report with all the areas fixed and additional recommendations for advanced tracking personalized to your Analytics.

Testimonials
Your Analytics will be in Good Hands
I'm a Certified Google Analytics Partner and an active member on the Official Google Analytics Comunity.
I've helped over 500 sites of all sizes, small local stores, multinational companies, and digital marketing agencies.
- Here you can see some of my credentials
- Testimonials from people I've worked with.
If you have any question, you can contact me at carlos@carloseo.com or by filling the form below
Have a Question?
If you have any questions about these services or other areas I can help you, please fill in the form bellow or contact me at carlos@carloseo.com.
If you prefer you can also reach me on LinkedIn.