Don't waste your time analyzing incomplete or unmeaningful data that doesn't represent the real performance of your site.

Make sure your Google Analytics (4 or Universal) is correctly configured, and your data is clean and meaningful

A misconfigured Google Analytics can lead you to poor decisions. These are some things that might be corrupting and limiting your data and capabilities of your GA:

  • Incorrect tracking code installation,
  • Property and views settings incorrectly configured,
  • Ghost and crawler spam,
  • Bot traffic,
  • Yours and your team's traffic,
  • Incorrect attribution of sources,
  • Incorrect exclusion of payment processors,
  • Incorrectly linked tools (Google Ads, Search Console,),
  • Missing conversion tracking (Goals/Events)
  • Missing tracking configurations (Ecommerce/AMP),
  • Inefficient reporting.

Among others...

Google Analytics Background

Your Analytics reports are as valuable as the quality of its data. 

This Audit is aimed to ensure that your Google Analytics is running as it should and that you are receiving valuable user data.

As part of the audit, I will review your settings and apply all necessary fixes, filters, and improvements that your Analytics needs.

A properly configured analytics is the key to understand your visitors.

Standard Audit + Recommendations
Haven't had a professional Analytics implementation review yet?
Don't know where to start?
  • Make sure your Google Analytics is receiving reliable data, your essentials settings are correctly configured and get recommendations for advanced tracking
    The audit includes, but is not limited to:
  • Essential settings and tracking code setup
    Make sure your essential settings and tracking code are correctly configured.
  • Account/Property/Views settings & best practices
    Make sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
  • Review of the referral exclusion list
    A properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
  • Review of the tracking code snippet on your site
    Make sure your tracking code doesn't have implementation issues.
  • GA deployment through GTM
    Keep your code clean and organized with GTM. This includes the configuration of the pageview tag and GA settings.
  • Data quality optimizations
    Make sure you are gathering valuable real user data.
  • Filters to exclude traffic generated by you and your team
    Filter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
  • Optimized filters for crawler & ghost spam
    A hostname filter customized for your Analytics, that will stop all ghost spam no matter how it comes: referral, organic, language, etc.
    And a set of optimized filters to exclude common crawler spam.
  • Filters to consolidate social traffic and organize data
    Consolidate social channels and re-assign search engines to the organic report.
  • Optimized filters for common bot traffic
    A set of optimized filters for common bot traffic
  • Analysis of unnatural direct traffic
    Understand abnormal traffic registered as direct.
  • A Clean segment to remove irrelevant traffic from your historical data
    Remove bots, spam and other identifiable irrelevant hits from your historical data with an advanced custom segment for your site.
  • Personalized recommendations for advanced tracking
    As part of this audit you will receive personalized recommendation to get even more valueable information from your users interactions with your website.
  • User interactions tracking (events)
    You can track:
    • clicks on links or buttons,
    • form submissions, newsletter,
    • video plays,
    • downloads,
    • scroll to x% in the page,
    • interaction combinations ie scroll + time on page
  • Conversion tracking (goals)
    You can track:
    • clicks on links or buttons,
    • form submissions, newsletter,
    • video plays,
    • downloads,
    • scroll to x% in the page,
    • interaction combinations ie scroll + time on page
  • Marketing and 3rd party tool integrations suggestions
  • Detailed report and personal support
    You will get a detailed report with all the information of what has been done in your Google Analytics.
Advanced Tracking and Custom Configurations
Do you need to troubleshoot/optimize your current Analtyics setup?
a Full Analytics implementation plan?
Contact Me
  • Looking for help in specific areas customized configurations, user-interation tracking, and marketing tools integration (Google Ads, Facebook, etc)
    Some examples of how I can help:
  • Google Tag Manager implementation
    Keep your site code clean and organize all your tracking/pixel codes from GTM
  • User interaction tracking/events (clicks, downloads...)
    Track any valuable interaction in your website like cliks, downloads, form submissions, scroll, videos, etc.
  • Conversions, Goal & Funnel Configuration
    Learn which sources are bringing more value to your site
  • Monthly reporting
    Get reports every month with the most valuable information for your site.
  • Ecommerce Tracking (Standard and Enhanced)
  • Sub-domains & Cross-domain tracking
  • Search Console integration and reporting
  • Google Ads (Adwords) integration and Conversion tracking
  • Facebooks Ads Conversion tracking
  • AMP tracking/integration
  • Dynamic IP filtering
    If you use IP anonymization, your IP changes constantly, or you simply have people working from multiple locations, this solution will help.
  • Data Studio dashboards
    Get all the important information you need in the same place and in an easy to read dashboard
  • GDPR compliance
    Make sure your Google Analtyics is GDPR compliant
  • - And More...

This is a manual review, not an automated solution!

  • Prices are in US Dollars. You will be charged in your local currency.
  • If you manage multiple Analytics accounts, let me know
  • The audit is available for any site using Google Analytics independently the amount of traffic, the language, or  of the platform used (WordPress, Shopify, Joomla...)

The Standard Audit Process is simple

  1. Select the service from the table above,
  2. On the service page, fill the form with your Analytics information and add my user following the instructions you will receive,
  3. I will review your Analytics implementation and apply all the necessary fixes, filters, and enhancements, included in the standard audit,
  4. Once the audit is completed, you will receive a comprehensive report with all the areas fixed and additional recommendations for advanced tracking personalized to your Analytics.

Identify and Fix Issues in Your Analytics Implementation

Google Analytics is a fine tool when it comes to analyzing your visitors. However, if it is wrongly configured it can give you inaccurate data that won't represent the real performance of your site.

Every tool needs some fine-tuning if you want it to work as you expect. Google Analytics is no exception.

Some of the things that will be checked as part of the review to make sure your Analytics runs smoothly.

  • Tracking code implementation
  • Filters implementation to include/exclude only real user data
  • Views configuration
  • Views best practices
  • Referral Exclusion List
  • Unnatural direct traffic

Among others...


Examples of Some Sites with Advanced Spam Protection

*Spam protection is part of both the basic and extended review

Below are a few examples of Analytics that have used these services. The graphs show only the spam data on these properties.

  • Data in Blue: segment showing only Analytics spam
  • Orange Line: protection for spam applied


Here is what some happy clients all around the world say about the audit

Your Analytics will be in Good Hands

Carlos Escalera Alonso - Analytics & GTM Developer, Optimizer, & Troubleshooter
Analytics System Developer, Optimizer, Troubleshooter

I'm a Certified Google Analytics Partner and an active member on the Official Google Analytics Comunity

I've helped over 500 sites of all sizessmall local stores, multinational companies, and digital marketing agencies.

If you have any question, you can contact me at or by filling the form below

Have a Question?

If you have any questions about these services or other areas I can help you, please fill in the form bellow or contact me at

If you prefer you can also reach me on LinkedIn.