A thorough GA4 audit can help you optimize your data tracking and analysis, identify opportunities for improvement, and drive better business outcomes.

Google Analytics 4 offers advanced AI capabilities that provide valuable insights and recommendations to optimize website and marketing efforts. It also provides a comprehensive view of user behavior and engagement across multiple channels and devices.
Getting your Google Analytics 4 implementation right is essential for accurate data tracking and optimizing your website and marketing. It forms the basis for reliable data analysis, which saves time and resources and helps you make informed decisions to reach your business goals.

Ensure Accurate Data and Optimize Your Insights
The objective of the audit is to verify that the essential settings of your GA4 configuration are set up correctly and performing as expected. The audit examines the key components of your implementation, such as the tracking code, data stream, property and user permissions, filters, and other crucial settings, to ensure that they are all functioning optimally.
In addition, the audit aims to identify potential opportunities for advanced tracking and reporting to improve even more the insights of the users coming to your website.
- Ready to get your Google Analytics 4 in shape? Start here!
- Need more information? Check some of my credentials or Contact me if you have any questions.
Your Analytics reports are as valuable as the quality of its data.
- If you are an Agency and manage multiple websites, let me know
- The audit is available for any site using Google Analytics 4 independently of the amount of traffic, the language, or of the platform used (WordPress, Shopify, Joomla...)
+ Plan for advanced tracking
- Make sure your Google Analytics is receiving reliable data, your essentials settings are correctly configured and get recommendations for advanced trackingThe audit includes, but is not limited to:
- Tracking code reviewMake sure your essential settings and tracking code are correctly configured.
- Account/Property settings & best practicesMake sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
- Review of the referral exclusion listA properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
- Review of the data stream settingsData Streams are similar to views in the past GA
- GA deployment through GTMKeep your code clean and organized with GTM. This includes the configuration of the pageview tag and GA settings.
- Data quality optimizationsMake sure you are gathering valuable real user data.
- Filters to exclude traffic generated by you and your teamFilter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
- Filters for irrelevant traffic
- Optimized filters for common bot trafficA set of optimized filters for common bot traffic
- Analysis of direct trafficUnderstand abnormal traffic registered as direct.
- Personalized recommendations for advanced trackingAs part of this audit you will receive personalized recommendation to get even more valueable information from your users interactions with your website.
- Advanced user interactions tracking (events)You can track:
- clicks on links or buttons,
- form submissions, newsletter,
- video plays,
- downloads,
- scroll to x% in the page,
- interaction combinations ie scroll + time on page
- Conversion tracking (goals)You can track:
- clicks on links or buttons,
- form submissions, newsletter,
- video plays,
- downloads,
- scroll to x% in the page,
- interaction combinations ie scroll + time on page
- Marketing and 3rd party tool integrations suggestions
- Detailed report and personal supportYou will get a detailed report with all the information of what has been done in your Google Analytics.
- The report will contain all the settings fixed/improved plus all additional recomendations
- Looking for help in specific areas customized configurations, user-interation tracking, and marketing tools integration (Google Ads, Facebook, etc)Some examples of how I can help:
- User interaction tracking/events (clicks, downloads...)Track any valuable interaction in your website like cliks, downloads, form submissions, scroll, videos, etc.
- Conversions, Goal & Funnel ConfigurationLearn which sources are bringing more value to your site
- Monthly reportingGet reports every month with the most valuable information for your site.
- Ecommerce Tracking (Standard and Enhanced)
- Sub-domains & Cross-domain tracking
- Search Console integration and reporting
- Google Ads (Adwords) integration and Conversion tracking
- Microsoft Ads Conversion tracking
- Facebooks Ads Conversion tracking
- AMP tracking/integration
- Dynamic IP filteringIf you use IP anonymization, your IP changes constantly, or you simply have people working from multiple locations, this solution will help.
- Data Studio dashboardsGet all the important information you need in the same place and in an easy to read dashboard
- - And More...
This is a manual review, not an automated solution!
The Standard Audit Process is simple
- Select the service from the table above,
- On the service page, fill the form with your Analytics information and add my user following the instructions you will receive,
- I will review your Analytics implementation and apply all the necessary fixes, filters, and enhancements, included in the standard audit,
- Once the audit is completed, you will receive a comprehensive report with all the areas fixed and additional recommendations for advanced tracking personalized to your Analytics.

Testimonials
Your Analytics will be in Good Hands
I'm a Certified Google Analytics Partner and an active member of the Official Google Analytics Community.
I've helped over 700 sites of all sizes, small local stores, multinational companies, and digital marketing agencies.
- Here you can see some of my credentials
- Testimonials from people I've worked with.
If you have any questions, you can contact me at carlos@carloseo.com or by filling out the form below
Have a Question?
If you have any questions about these services or other areas I can help you, please fill in the form bellow or contact me at carlos@carloseo.com.
If you prefer you can also reach me on LinkedIn.