A thorough GA4 audit can help you optimize your data tracking and analysis, identify opportunities for improvement, and drive better business outcomes.

Unlock the full power of Google Analytics 4 (GA4) to gain deeper insights and optimize your website and marketing efforts. GA4's advanced AI capabilities deliver valuable recommendations, helping you understand user behavior and engagement across all channels and devices

A seamless GA4 implementation is crucial for accurate data tracking and optimization. It provides the foundation for reliable data analysis, saving you time and resources while empowering you to make data-driven decisions that drive business success

Google Analytics Background

Ensure Data Accuracy & Gain Actionable Insights

Our comprehensive Google Analytics 4 audit ensures your setup is optimized for accurate data and valuable insights.

  • Base Audit: We meticulously examine the foundation of your GA4 setup, including the tracking code, data stream, user permissions, and filters. We identify any configuration gaps or errors that might be hindering accurate data collection.
  • Actionable Recommendations for Advanced Tracking & Reporting: We go beyond the base audit to uncover opportunities for powerful tracking and reporting. We provide clear, customized suggestions to:
    • Optimize your tracking setup: This could involve adjustments to your tracking code, and data stream to ensure you capture all relevant user data accurately.
      Implement advanced user tracking: We might recommend setting up specific event tracking or custom dimensions to capture deeper user behavior and interactions on your website.
    • Leverage advanced reporting features: We'll identify powerful reporting features within GA4 that align with your business goals and suggest relevant reports to extract valuable insights.
    • Unify your marketing sources: Connect with Google Ads, Facebook Ads, and other marketing tool.

Benefits of the Audit:

  • Gain deeper user insights: Understand how users interact with your website and what drives conversions.
  • Make data-driven decisions: Use reliable data to inform your marketing strategies and optimize your website for better results.
  • Save time and resources: Avoid the hassle of managing a complex setup and focus on what matters most – growing your business.

Ready to get your Google Analytics 4 in shape?  Start here!

Need more information about me? Check some of my credentials or Contact me if you have any questions.

Your Analytics reports are as valuable as the quality of its data. 

  • If you are an Agency and manage multiple websites, let me know
  • The audit is available for any site using Google Analytics 4 independently of the amount of traffic, the language, or  of the platform used (WordPress, Shopify, Joomla...)
GA4 Standard Migration/Audit
+ Plan for advanced tracking
Need help migrating to GA4?
Want to audit your current GA4 implementation?
$215USD Get Started
  • Make sure your Google Analytics is receiving reliable data, your essentials settings are correctly configured and get recommendations for advanced tracking
    The audit includes, but is not limited to:
  • Tracking code review
    Make sure your essential settings and tracking code are correctly configured.
  • Account/Property settings & best practices
    Make sure all levels of your Google Analytics (Account/Property/Views) are set up correctly and follow best practices recommended by Google.
  • Review of the referral exclusion list
    A properly configured exclusion list ensures that your visits do not lose their original source due to payment processors, sub-domains and affiliated sites.
  • Review of the data stream settings
    Data Streams are similar to views in the past GA
  • GA deployment through GTM
    Keep your code clean and organized with GTM. This includes the configuration of the pageview tag and GA settings.
  • Data quality optimizations
    Make sure you are gathering valuable real user data.
  • Filters to exclude traffic generated by you and your team
    Filter all the traffic that your or your team generates (also known as internal traffic) to prevent it from mixing with your actual users.
  • Filters for irrelevant traffic
  • Optimized filters for common bot traffic
    A set of optimized filters for common bot traffic
  • Analysis of direct traffic
    Understand abnormal traffic registered as direct.
  • Personalized recommendations for advanced tracking
    As part of this audit you will receive personalized recommendation to get even more valueable information from your users interactions with your website.
  • Advanced user interactions tracking (events)
    You can track:
    • clicks on links or buttons,
    • form submissions, newsletter,
    • video plays,
    • downloads,
    • scroll to x% in the page,
    • interaction combinations ie scroll + time on page
  • Conversion tracking (goals)
    You can track:
    • clicks on links or buttons,
    • form submissions, newsletter,
    • video plays,
    • downloads,
    • scroll to x% in the page,
    • interaction combinations ie scroll + time on page
  • Marketing and 3rd party tool integrations suggestions
  • Detailed report and personal support
    You will get a detailed report with all the information of what has been done in your Google Analytics.
  • The report will contain all the settings fixed/improved plus all additional recomendations
Advanced Tracking and Configurations
Do you already all the esentials of your GA4 implemetantion covered and you are looking for advanced configurations/tracking? Contact me for a personalized plan
  • Looking for help in specific areas customized configurations, user-interation tracking, and marketing tools integration (Google Ads, Facebook, etc)
    Some examples of how I can help:
  • User interaction tracking/events (clicks, downloads...)
    Track any valuable interaction in your website like cliks, downloads, form submissions, scroll, videos, etc.
  • Conversions, Goal & Funnel Configuration
    Learn which sources are bringing more value to your site
  • Monthly reporting
    Get reports every month with the most valuable information for your site.
  • Ecommerce Tracking (Standard and Enhanced)
  • Sub-domains & Cross-domain tracking
  • Search Console integration and reporting
  • Google Ads (Adwords) integration and Conversion tracking
  • Microsoft Ads Conversion tracking
  • Facebooks Ads Conversion tracking
  • AMP tracking/integration
  • Dynamic IP filtering
    If you use IP anonymization, your IP changes constantly, or you simply have people working from multiple locations, this solution will help.
  • Data Studio dashboards
    Get all the important information you need in the same place and in an easy to read dashboard
  • - And More...

This is a manual review, not an automated solution!

The Standard Audit Process is simple

  1. Select the service from the table above,
  2. On the service page, fill the form with your Analytics information and add my user following the instructions you will receive,
  3. I will review your Analytics implementation and apply all the necessary fixes, filters, and enhancements, included in the standard audit,
  4. Once the audit is completed, you will receive a comprehensive report with all the areas fixed and additional recommendations for advanced tracking personalized to your Analytics.


Here is what some happy clients all around the world say about the audit

Your Analytics will be in Good Hands

Carlos Escalera Alonso - Analytics & GTM Developer, Optimizer, & Troubleshooter
Analytics System Developer, Optimizer, Troubleshooter

I'm a Certified Google Analytics Partner and an active member of the Official Google Analytics Community

I've helped over 700 sites of all sizessmall local stores, multinational companies, and digital marketing agencies.

If you have any questions, you can contact me at carlos@carloseo.com or by filling out the form below

Have a Question?

If you have any questions about these services or other areas I can help you, please fill in the form bellow or contact me at carlos@carloseo.com.

If you prefer you can also reach me on LinkedIn.