Founder of and Analypedia (Beta), Analytics consultant, Speaker, Instructor.

I’m an Independent Analytics Consultant specialized in the implementation and reporting of Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, and other marketing tools. I’m also an advocate of what I call UX-SEO, an approach of SEO that is less focussed in tricking the system and primarily focused on delivering a great User Experience.

Over the past 5 years as an independent consultant, I’ve helped over 500 sites to make more sense of their data, by improving their tracking system and reporting — all from local stores to multinational sites, and agencies.

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If you are interested in :

  • Audits/implementations
  • Training on site
  • Conferences

Contact me at or fill in the form here.

Carlos Escalera Alonso Analytics Expert
Analytics & UX-SEO Consultant