Founder of and Analypedia (Beta), Analytics consultant, Speaker, Instructor.

I’m an Independent Analytics Consultant specialized in the implementation and reporting of Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, and other marketing tools. I’m also an advocate of what I call UX-SEO, an approach of SEO that is less focussed in tricking the system and primarily focused on delivering a great User Experience.

Over the past 5 years as an independent consultant, I’ve helped over 500 sites to make more sense of their data, by improving their tracking system and reporting — all from local stores to multinational sites, and agencies.

More details about me

  • I have the Google Analytics Individual Qualification or GAIQ certification,
  • On my blog ( I share guides and tips about my passions; Analytics and UX-SEO,
  • I have written for MOZ a couple of articles about data quality in Google Analytics,
  • I’m an active member of the official Google Analytics community,
  • I regularly speak in conferences, webinars, and expert roundups all related to the world of Analytics and Digital Marketing.

Work with me

If you are interested in :

  • Audits/implementations
  • Training on site
  • Conferences

Contact me at or fill in the form here.

Carlos Escalera Alonso Analytics Expert
Analytics & UX-SEO Consultant