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Category | Google Analytics
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Google Constant Fight Against The Spam in Analytics

The spam isn't something new for most of the Google Analytics users, it's been there since I started using the tool. But what keeps changing though is the way spammers operate.

The latest proof is the recent wave of spam sent by one of the most annoying and active spammers using the language as spam and known sites as a source: twitter.com, blackhatworld.com, motherboard.vice.com, Reddit, TheNextWeb.com.

The good news that Google showed some proactivity and banned the spammer. But not for long, the spammer found his way back.

Google Analytics Working on Language Spam

This leaves us with two things, (1) Google is well aware of the issue and is working proactively to deal with the spam, (2) the spammers won't leave Analytics alone; they will keep trying to find workarounds to the measures applied by Google.

Are We Close to a Definitive Solution from Google?

This is not the first time Google has taken action against Analytic spam. I've been following this issue closely for more than two years, and we've experienced other periods of calm, where I assume Google had implemented some measures against the spam.

Google has not made any public statements on how they are dealing with the Analytics spam, presumably to prevent spammers from figuring out a workaround. Unfortunately, their efforts were only successful for short periods of time.

My guess is that Google hasn't been able to pull the plug definitively for this type of spam because it would affect other essential areas of Analytics.

However, the most important takeaway from all this is not whether Google is doing something about it, but Analytics is far too attractive a target for the spammers to leave alone, so as soon as one door closes, they open another.

There is no better proof of this than your email. Despite years of anti-spam efforts, spammers find a way around it and continue to clutter inboxes, and I'm afraid the same will happen with Analytics.

What Can You Do to Protect Your Precious Data?

Be proactive! Don't expect that the tool does everything for you. If correctly configured, Google Analytics can be an extremely helpful tool, but it is imperative to put in some time and effort, so it works as you expect. 

It's also true that many get frustrated after following many anti-spam guides that either don't work for long or simply don't work at all. So to avoid wasting your time anymore, I will share with you the same solutions that have been proved to work over the last couple of years.

google-analytics-spam-filters-that-work
(click to zoom)

I'm not saying that this is the one, and only effective anti-spam solution, but I can tell you if you apply these measures, you will spend your "Analytics time" analyzing your data and not fighting spam at every turn.

To make it easier for you I built a step by step guide with everything you need to stop and clean the spam plus I added a few extras for other irrelevant traffic to keep your data as clean as possible

Is Google Working on a Solution for the Spam in Analytics?Click To Tweet
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