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Category | Google Analytics
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Google Analytics Errors: "Blank Page", "Resource Not Available", "Internal Error"

I work with Google Analytics thousands of hours, so I've encountered every possible error you can imagine. Since my work depends largely on implementing, configuring or analyzing it, I can't just wait for GA to work again magically. 

So I've to come up with a quick solution to keep working!

Types of errors in GA

Google Analytics is usually a very reliable tool when it comes to uptime and general functionality. It rarely crashes but from time to time Google Analytics will fail, and you will receive an error. These are the most common ones

"Resource is not available. Please try again later."

Full error:

"Resource is not available. Please try again later. One or more of the services on which we depend is unavailable. Please try again later after the service has had a chance to recover."

Resource is not available. Please try again later.

"Internal error. Please try again later."

Full error: 

"Internal error. Please try again later. Analytics has encountered an unexpected condition and cannot fulfill the request."

Internal error. Please try again later. Message in Google Analytics

"Failed to load data"

Or simply you see only a partial or blank page

It is also possible that you don't get any error at all and just get a blank page or a page with incomplete information after logging in.

Whose fault is it?

Besides the information you get in the error message, there is not much information about how to solve it and who's fault it is, but broadly it can be one of these:

Google Analytics server fault

This may happen because of scheduled maintenance, UI improvements, resource outage, or a bug. In this cases, there isn't much to do but wait for Google to fix it.

Your fault

More than yours, your browser/computer fault, probably some misconfiguration, plugin, corrupted file or something else, is restricting or slowing your access to GA.

How to fix Google Analytics when it's not working

As I mentioned, this solutions will help only if the problem is on your side. I put them in order so the most common ones are first.

Update April 12, 2017: There seems to be a conflict with the new Firefox Quantum and the new GA interface, some users see 2 scrollbars but can't scroll to the bottom of the report, and others only see the first part of the page.

If you are having problems with this, try refreshing the page or use another browser like Chrome while the issue is fixed.You can also try the solutions below.

  1. Refresh the page: may sound like a dumb solution but sometimes it just works.
  2. Log out and login: again seems trivial but it refreshes the session.
  3. Check the text you are using: If you are creating filters, segments, etc make sure you are not entering a character that is not allowed or exceeding the maximum characters.
  4. Try a different browser, incognito mode, and/or guest mode: sometimes these errors are caused by an extension or configuration on your current browser, using a browser in incognito mode or guest mode will help you determine that the problem is in your browser. If GA worked in any of those then one of the following can help:
    • Clear your cache and cookies: clearing your browser cache and cookies is the pc equivalent of

      "have you tried turning it off and on again"

    • Check for ad/tracking blocking extensions: if you use ad blockers or privacy extensions, they might be interfering with your GA. Try disabling them or whitelisting your Google Analytics.
  5. Check your Antivirus/Firewall: this one was a surprise, an Antivirus blocking legit pages :P, recently a client was having issues getting to load his analytics, we tried everything without success. Until we tried disabling his Antivirus for a moment. If this is your case don't leave it disabled, just whitelist GA.
  6. Use a different network: sometimes the issue is related to your network/IP, it might have been temporarily blocked.Try using your mobile internet, or using another IP connecting through VPN.
  7. Delete old bookmarks: if you are accessing GA through a bookmark, analytics recently changed some of its URL structure, if you have bookmarks previous to May 2017, delete them and create new ones.
  8. You exceeded the use of GA: if you like me work with many many Analytics accounts at the same time, Google might say "hey! are you real?", simply refresh the page and check the box "I'm not a robot"
  9. Try the mobile Apps: if nothing else helps, use the Google Analytics apps for mobile, I know it's not the same but at least you can get to know them, they are very good (Let's try to keep a positive attitude)

What to do if you can't fix it from your side?

If none of the above solutions worked then the problem is most likely on the Google Analytics server side. Here is what you can do in this cases:

  • Comment below with your particular case I might have an idea 😉
  • Check if there is an announcement on the official @googleanalytics Twitter account, it might be a global problem.
  • Send feedback: click on the three dots at the top right corner of your Analytics account and select Send Feedback, if it is a wide problem and many users report it, it will get solved more quickly.
  • Ask the experts of the Analytics community (I might be around there too)

Analytics announces

As I mentioned, sometimes the error is caused by a scheduled maintenance or improvements to the Analytics service. It is not very common but when that happens I will try to update the announces here

  • September 7, 2016

Error: 

"Resource is not available. Please try again later. One or more of the services on which we depend is unavailable. Please try again later after the service has had a chance to recover." 

It's important to note that whether these errors are caused on the Analytics Servers or in your computer, your data won't be affected.

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