I am Carlos, founder of carloseo.com (formerly Ohow.co). I'm a Digital Marketer with years of experience in Analytics, SEO, and User Experience.
The combination of these skills is what I call UX-SEO.
UX-SEO Designing for the user, optimizing for the search engine
- SEO - Brings Visitors/Readers/Customers.
- UX - Engages the user/Converts/Loyalizes & Plus it Helps with Social Media.
- Analytics - Helps to measure efforts and make improvements.
And I always apply this philosophy to my and all the sites I work with.
AROUND THE WORLD
I love traveling! And I've done it a lot.
The cold but beautiful country of Poland is my current home, but I have also lived and worked in the US, Spain, and Mexico.
Over the past ten years, I was lucky to meet wonderful people from all over the world and to be part of their cultures and traditions.
I must say that all this diversity has made me grow both personally and professionally, and thanks to the colleagues and friends I have met through these years, I am always on the edge of what is happening in the digital marketing community worldwide, and at a first hand!
Since I was a kid, I always wanted to know how things worked from the inside, and especially how to make them work better.
I used to open everything that had screws: my first Nintendo, remote control cars, and even televisions, and most of the time was even able to put them back together.
When I got my first computer, my curiosity moved to the digital world. I realized that it was much faster to explore and if something was missing it was easier go back, and adjust the "loose parts." Shortly after, I started to develop and design websites, at first just for fun, but as I was getting more involved, the curiosity grew.
Suddenly I was testing, analyzing and optimizing my sites to get better rankings in Google, and that's when I got hooked on the digital marketing world, a new passion grew on me.
Success by the Numbers
In less than six months after launch, I managed to increase the traffic to Ohow.co tremendously, generating hundreds of backlinks in the process. And I did all of it using our proven UX-SEO approach:
- UX: Good content and an excellent user experience generated hundreds of backlinks naturally, one of Google’s most important ranking factors. While adding more than 3500 new subscribers and growing!
- SEO: By applying the techniques that work while avoiding those that don't, Ohow.co went from ten hits a day to over 2,000 in just three months!
In that year, also wrote a post for MOZ, one of my favorite and most important digital marketing blogs, the post was even ranked in the TOP 10 of 2015.
The Key to the SUCCESS!
You guessed it, the key to Ohow.co success is UX-SEO!
Initially, my approach for driving more traffic was mainly focused on pure SEO, as was the practice at the time. Write a useful article, optimize it for some keywords, get some backlinks.
The UX component of my work was not initially even part of the plan; it evolved over time. I grew to love everything about web design, images, colors, fonts, and I spent a lot of time doing it.
Without realizing, these efforts were soon rewarded and began to really make a difference. I started getting multiple links from people who liked one of my articles, an image, or simply the design of the blog.
Then I realized, UX not only made my site look more appealing and engaging for my customers but also helped with the traditional SEO process. Of course, this wouldn't have been possible without the help of other of my favorite areas, Web Analytics, because you can't improve what you don't measure.
2016/2017 is looking excellent, with many satisfied readers, happy customers, and several new and exciting projects on the horizon. I sincerely hope yours will be one of them!
I'm a very curious person that loves everything that has to do with technology; I also love sharing with others and teaching how to use it. In my family, I was usually the go-to guy, when it came to tech stuff.
On December of 2014, I created Carloseo.com (formerly Ohow.co), a "how to" blog where I shared all kind of tech tips.
While I was researching how to get other people to see my site, my passion for SEO very quickly.
At that time, I was also working as a business intelligence in an analytics company.
The years of experience in Analytics and UX and my new passion for SEO soon steered the direction of the blog to what its now.
In a few months after I started the blog, I even got to write a post for MOZ, one of my favorite digital marketing blog, and not only that, the post was even ranked in the TOP 10 of 2015.
Carloseo.com 2.0 and the Services
The new core of the blog quickly become a success. People liked not only what I was sharing but also how I was sharing it. My philosophy for a successful site, UX-SEO, worked pretty well!
People started asking me to help them personally with their sites. So I decided to launch Carloseo.com Services.
The demand for my services grew and grew so I decided to quit my office job as a Business Intelligence consultant in December of 2015, just a year after I started the blog, and soon I devote myself full-time to the blog and the needs of my customers.
It's been a tremendous journey, I've learned a lot and most importantly, I keep learning as the digital marketing world quickly evolves.
So far I have worked with over 600 sites in a wide range of Analytics and SEO projects.