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The hostname report is one of those underused reports in Google Analytics that can massively help the accuracy and data quality of your reports. Some of the things the hostname report can help you with are: Identifying and preventing ghost spam (this is a big one),...
Often when I'm reviewing analytics accounts for new clients I find that every user has either full permissions or not enough to be able to do some tasks, for example, create filters. Assigning the correct permissions in Google Analytics will ensure that: People can...
As a website owner/administrator, it's a best practice to always have the possibility of adding/removing users from your Google Analytics account and editing any setting on the property to make it work as you want. Despite this, I often hear things like: Why I can't...
If you use Instagram to drive traffic to your site you probably have seen the referral l.instagram.com instagram.com / referral m.instagram.com / referral l.instagram.com / referral lm.instagram.com / referral This extra information is not useful for your Analytics....
Excluding internal/employee traffic, is crucial for the accuracy of your Google Analytics. In this guide, I'll show you how to accomplish that, when the traditional method of filtering static IPs doesn't work. When is this solution useful? Your team works from...
Google Analytics Annotations are a simple yet powerful and often forgotten feature that will save you lots of time when you try to remember why there was an abrupt change in your reports. What are Annotations in Google Analytics? Annotations are small notes that will...
