Filters are an excellent way of polishing your Google Analytics, they allow you to re-organize your real user data or block junk traffic like spam. However, if they are incorrectly configured they can ruin your Analytics. So before you hit the save button it is...

The spam that is already stored in your Analytics (or any data for that matter) can't be permanently deleted. That is why it is important to create the filters to stop receiving junk traffic. However, you can still clean your past data affected by spam using a...

The hostname report is one of those underused reports in Google Analytics that can massively help the accuracy and data quality of your reports. Some of the things the hostname report can help you with are: Identifying and preventing ghost spam (this is a big one),...

Often when I'm reviewing analytics accounts for new clients I find that every user has either full permissions or not enough to be able to do some tasks, for example, create filters. Assigning the correct permissions in Google Analytics will ensure that: People can...

As a website owner/administrator, it's a best practice to always have the possibility of adding/removing users from your Google Analytics account and editing any setting on the property to make it work as you want. Despite this, I often hear things like: Why I can't...

If you use Instagram to drive traffic to your site you probably have seen the referral l.instagram.com instagram.com / referral m.instagram.com / referral l.instagram.com / referral lm.instagram.com / referral This extra information is not useful for your Analytics....